“Clients do not come first, employees come first. Take care of your employees and they will take care of your clients” - Richard Branson
After nearly 50 years of economic prosperity and “the war for talent” have created an environment where leaders need to work consistently and diligently on staff engagement to ensure they not only avoid the high cost of replacement, but even more importantly enjoy the benefits of a better ROI in the medium to longer term.
Setting strong foundations where companies consciously develop loyal, hardworking employees who target then build relationships with customers fitting the strategic vision, will sets your business up for significant gains.
The benefits of meeting this challenge ensure your employees understand what is expected of them and how to achieve this is significantly amplified in this sweet spot where profits and ROI soar.
When you find the right person, developing them and keeping them for long enough is like hitting a sweet spot. In most traditional businesses it is almost impossible to make money in the shorter term, sustainability is the key.
The Right Things to do come down to these three key areas:
i. Finding - Identify, Locate and Attract
ii. Developing – Capability, Strategy and Systems
iii. Keeping - Foster, Motivate and Stimulate
“Train your people so they can leave, treat them so they don’t want to” - Richard Branson
**Charlie is an expert in developing external sales teams and people, particularly where relationships and solution selling are the key differentiators.