5 Golden Rules of your Competitors

                                   “Competitors push you to achieve more”  - M Cobanli


1. Never underestimate them
              One of my old bosses taught me about the concept of positive paranoia which is an                    extremely useful mindset when lining up against someone for a big deal.

2. Know your competition

• Target then win their key Customers.
• Adapt your product or service offer to combat their Cost structures.
• Ensure Value that minimises their commercial strategy & pricing.
• Find & exploit their Weaknesses.

​3. Act quickly if you see a threat

• Uber owns no vehicles, Air BnB no real estate…….             
• Advancements in technology and disruption is everywhere meaning agility and                  responsiveness to market changes are critical.

​4. Size matters but make sure it is not a disadvantage

• This is about perception, collaborate with others to ensure you can deliver –                      develop relationships and use technology to assist you.

5. Protect your key people & information

• Look after your best people, as Richard Branson says “Train people well enough so          they can leave, treat them well enough so they don’t want to”.           
• Information is king and needs to be treated with respect and security.

**Charlie is an expert in developing external sales teams and people, particularly where relationships and solution selling are the key differentiators. www.charliepidcock.com.au