“Competitors push you to achieve more” - M Cobanli
1. Never underestimate them
One of my old bosses taught me about the concept of positive paranoia which is an extremely useful mindset when lining up against someone for a big deal.
2. Know your competition
3. Act quickly if you see a threat
4. Size matters but make sure it is not a disadvantage
5. Protect your key people & information
**Charlie is an expert in developing external sales teams and people, particularly where relationships and solution selling are the key differentiators. www.charliepidcock.com.au